Implementation of measures to promote tourism in the Simmental region, in particular through the care and information of guests, the operation and maintenance of infrastructure and facilities, the operation and maintenance of business offices and information offices, advertising in Switzerland and abroad, consulting tourism service providers, as well as the mediation and sale of tourism services and other products. Additionally, advising natural and legal persons on strategic and operational issues, providing services in this context in Switzerland and abroad, and trading in goods of all kinds. Furthermore, acquiring, managing and trading intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. It may also acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries and third parties.