The operation in Switzerland and abroad of an advertising agency and all activities related to the main field, in particular in the sector of neon signs, but also in digital advertising screens, event canvases and other types of public advertising; the organization of events and seminars in Switzerland and abroad; all investments in commercial or industrial real estate in Switzerland and in all types of real estate abroad. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire new companies or merge with them and conclude all transactions and sign contracts that are likely to promote the purpose of the company, excluding all operations directly or indirectly related to residential real estate in Switzerland. The company may also grant loans to its shareholders and/or guarantee, secure or guarantee loans granted by third parties to its shareholders.