The company aims to develop, produce and trade in goods of all kinds, in particular fashion, accessories and lifestyle products. This includes cooperation with suppliers and manufacturers to offer a diverse range of products, primarily fashion, but also complementary electronics and household products. It operates e-commerce platforms and distributes its products through its own and external online marketplaces. The company provides software development and IT services, particularly in the areas of e-commerce optimization, web development, digital automation and IT consulting. It can develop, distribute or offer its own software solutions to third parties. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.
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