The core activity of Solutzione is the creation of marketing campaigns focused on direct response marketing, integrating elements of entertainment marketing. The company develops strategies and materials aimed at capturing, holding and directing the attention of potential customers, ultimately leading to sales. This includes the production of sales texts and videos, media buying, data monitoring and the optimization of sales funnels. The company positions itself as a specialist in a new form of advertising that enables both short-term sales success and long-term brand building.