The purpose of the company is to conduct, distribute and market market, opinion and social research, particularly in the fields of media, technology and sports. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for affiliated companies and third parties, and take all measures and engage in all activities that are suitable to promote or facilitate the achievement of the company's purpose.