The company's purpose is to provide strategic consulting, management, support, and analysis services in the fields of sports, entertainment, video games, e-sports, media, the digital economy, the digital energy sector, the energy sector, and creative industries, as well as for commercial companies and non-profit organizations, in Switzerland and abroad. The company may also provide advice on innovation, sustainability, energy transition, and organizational transformation. It may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, hold, or dispose of real estate. The company may also carry out all commercial, financial, and real estate operations directly or indirectly related to this purpose.