The company's purpose is to provide consulting services in financial matters, advising on the identification, evaluation and implementation of business opportunities and the financing of acquisitions, providing services in the areas of management consulting, business development and business planning, in particular providing services in the marketing sector. The company may participate in other companies, acquire, exploit, manage and dispose of intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and perform all legal acts that may be necessary or suitable to promote its purpose or the development of group companies. The company may grant direct or indirect financing to third parties, including companies in which it has a direct or indirect interest, its direct or indirect shareholders, and companies in which such parties have a direct or indirect interest, whether through loans or other financing, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether against payment or not.