The company's purpose is to engage in proprietary trading of all types of financial instruments. It provides coaching, mentoring and personal development services for individuals and companies, offers seminars, training, online courses and keynotes, and publishes books and other publications. The company develops, rents and sells software and trades in merchandise products. It can acquire and manage company participations, patents and licenses, and exploit them. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and warranties for subsidiaries and third parties.