The purpose of the company is to operate restaurants, hotels, guesthouses and entertainment venues; trade in goods of all kinds, in particular food and food products, beverages of all kinds; consulting, franchise granting; planning, construction, as well as interior design and decoration of buildings of all kinds; advertising in the beverage and food sector; conducting investment transactions and cargo transport transactions; acquiring participations and conducting financing transactions of all kinds, in particular in the hotel, restaurant, beverage and food industry. The company may establish branches in Switzerland and abroad, acquire real estate and properties, and take all measures and conduct all business that is suitable to promote or facilitate the achievement of the company's purpose.