The company's purpose is the development, manufacturing, marketing, purchase, sale, promotion, and distribution of horological products and connected objects. It also aims to design, develop, and market services and software related to these products, as well as provide consulting, training, maintenance, and technical support services in the aforementioned fields. The company may hold shares in other companies and acquire, operate, manage, and sell real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and undertake all legal acts related to its purpose or likely to promote its development or that of companies in the same group. The company may grant direct or indirect financing to third parties, including companies in which it holds a direct or indirect stake, to its direct or indirect shareholders, and to companies in which they hold a direct or indirect stake, whether through loans or other financing, as well as provide security of any kind for their commitments, including through pledges or transfer of assets of the company in trust or guarantees of any kind, whether for remuneration or not.