The company's purpose is to develop, manufacture, market and design jewelry, jewelry items, accessories, lifestyle products, sports equipment, fitness equipment and to trade in goods of all kinds. In addition, the company aims to provide services, in particular consulting services in the fields of marketing, business consulting, social media, content creation, sports, nutrition, pain management and psychology. The company also aims to organize and conduct coaching in the aforementioned areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.