any activity in the field of communication, in particular in the field of creation and realization of space design concepts, organization of events and shows, creation of brands and visual identity, creation of content and digital strategy; artistic agency; marketing agency. The company may carry out, either on its own account or on behalf of a third party, all commercial, financial, industrial, movable or immovable transactions, in direct or indirect relation to its purpose, in any form whatsoever, in particular in the form of participations, it being specified that in Switzerland, the company may acquire buildings or participations in companies holding buildings for exclusively commercial use. The company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose.