Providing consulting and agency services in the areas of corporate strategy, process optimization, marketing, sales, branding, and digitalization, including coaching, sparring, senior advisory, as well as activities as a board member or member of management or supervisory bodies. Development, sales, maintenance, and licensing of software and automation solutions, as well as conducting training, workshops, and coaching. Trading in goods of all kinds, in particular via e-commerce channels, including direct, platform, subscription, and fulfillment-based sales models. The company may establish branches domestically and abroad, invest in other companies, acquire and license intellectual property rights of all kinds, as well as acquire, hold, and dispose of real estate.