The company's purpose is research, design, production, development, marketing, and dissemination of projects in the fields of design, graphic design, visual communication, audiovisual, photography, 3D, digital interaction, experience design, web, and emerging technologies. It also aims to provide consulting, training, cultural mediation, as well as project management in the fields of innovation, culture, art, and new technologies. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.