The company's purpose is to acquire, sell and manage participations in companies of any kind in Switzerland and abroad, as well as to provide services for market research, online market research, the operation of online communities, data collection and data processing, and data analysis. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies.