The purpose of the company is the development, production, distribution and maintenance of software-based applications as well as the provision of related services. The applications are intended to be used in particular in the fields of styling and fashion to provide end-users and companies with innovative tools for style finding, fashion consulting and digital wardrobe management. The company is also focused on offering consulting and implementation services in the field of styling. This includes personal style consulting as well as the provision of online platforms for styling tips and virtual dressing rooms. To fulfill its purpose, the company may also conduct research and development activities, enter into partnerships with other companies, establish subsidiaries, participate in other companies, acquire or establish them, and conduct all business that is suitable to promote the company's purpose or is directly or indirectly related to it. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.