The purpose of the company is to provide consulting services, particularly in the areas of business development, strategy, sales, marketing, brand management, as well as operational and strategic support for companies. The company also aims to trade in sports articles of all kinds, including the manufacture and development, import, export, and distribution of products and services in the sports and outdoor sector. Furthermore, the company can provide services related to the management, brokerage, and trading of real estate for third parties. The company does not hold any real estate itself. The company can acquire, hold, and dispose of participations in other companies, both domestically and abroad, particularly in start-ups and growth-oriented companies. The company can engage in all transactions and take measures that are directly or indirectly related to the company's purpose or are suitable to promote it.