The core activity of Co-Willing is to promote sustainable development in Africa by implementing projects that align with the UN Sustainable Development Goals (SDG). These include, in particular: reforestation, skills training and education (including gender equality), health development, and environmental protection (waste and water management, renewable energy). The company adopts a bottom-up or top-down approach, depending on the situation, and strives to make projects as independent as possible from further support as quickly as possible. Co-Willing works as a network of leaders, researchers, and entrepreneurs to promote good governance and sustainable development in Africa.