The company's purpose is to provide consulting and support services, particularly in the areas of strategy, business development, trade, innovation, IT, production, logistics, marketing, and communication. The company may establish new business models and companies, build them up, and participate in other companies. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies, or merge with them, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and sell properties, intellectual property rights, and licenses of all kinds.