The company's purpose is to plan, build, operate, lease and acquire as well as sell hotel, accommodation and restaurant businesses and related activities. The company can also conclude management, franchise or other agreements related to hotel, accommodation and restaurant businesses and provide related services of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can carry out financing on its own account and grant direct or indirect financing (including cash pooling) to its direct or indirect subsidiaries, its direct or indirect shareholders and their direct or indirect subsidiaries and third parties, and provide security of all kinds for liabilities of such companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not. Furthermore, it can acquire, hold, use, manage and sell intellectual property rights.