The purpose of the company is the trade (in particular online trade) and distribution of watches, accessories and jewelry, as well as the provision of related services, including procurement, logistics, repairs, subscriptions and insurance. The company may acquire, encumber, utilize and sell real estate and intellectual property rights in Switzerland and abroad, as well as establish and finance subsidiaries and branches. The company is part of a group of companies and, in this capacity, may consider the interests of this group when pursuing its purpose. The company may grant loans and other direct or indirect financing to its direct or indirect subsidiaries or third parties, including its direct and indirect shareholders and the subsidiaries of such direct and indirect shareholders, for consideration or without consideration. The company may provide security of any kind or issue guarantees for the obligations of such companies, including, without limitation, pledges, assignments or transfers for security purposes, guarantees, any types of indemnification obligations, for consideration or without consideration. The company may also provide such financing, security or guarantees if it is only in the sole interest of its direct or indirect subsidiaries or third parties, including its direct and indirect shareholders and the subsidiaries of such direct and indirect shareholders. The company may conduct all other business that directly or indirectly promotes the aforementioned purposes.