The company's purpose is: providing services, consulting, and support to businesses and organizations, particularly in the areas of strategic executive recruitment, permanent staff placement, human resources consulting, professional coaching, and organizational development; providing training, conferences, and workshops in the areas of leadership, team management, recruitment, communication, and, more generally, human resources, excluding specialized technical training; conducting strategic and operational consulting activities in the areas of branding, brand creation and development, as well as the design, production, and dissemination of audiovisual, digital, and communication content aimed at promoting companies, their products, their services, and their brand image. It may, as a secondary purpose: participate in any business and carry out any mobile, real estate, financial, and commercial operations directly or indirectly related to the achievement of its purpose; grant loans to its partners and to third parties, act as a guarantor for loans subscribed by partners or third parties, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if this is in its interest; create branches in Switzerland or abroad.