The company's purpose is the production and trade of consumer goods (distribution, import, export) as well as the provision of services of all kinds in the fields of gastronomy, hospitality, catering, event management, publishing, textile processing, film and theater production. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.