The company aims to develop, produce, market and exploit film, theater, event, multimedia, internet and related products, and to provide services of all kinds in these areas, including management, consulting, production, training, personnel placement, direction, casting and the like, as well as to operate a gallery. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.