The non-profit organization aims to increase the overall volume of donations and relieve charitable organizations of fundraising costs. Through the development and operation of an online webshop, donations from donors are to be bundled and made available to the charitable organizations selected by them (tax-exempt institutions based in Switzerland). This is intended to simplify the donation process for the donor, and the processing is to be secure, anonymous, and understandable. In the medium term, the non-profit organization is to be self-sufficient through a portion of the transaction volume and through donations. The non-profit organization does not pursue commercial purposes and does not strive for profit. Any available funds can be used for its own donations to charitable organizations and its own projects.