WoWomen was founded by women in the wine industry to create a platform that connects, empowers and inspires people worldwide. The association aims to create spaces where passions are fostered and knowledge is exchanged through a traveling pop-up wine bar. This is intended to create a global community that particularly supports the empowerment of women. WoWomen is committed to promoting the visibility and presence of women in the wine world and other industries, but invites everyone to participate in this experience and become part of the community. The WoWomen association is non-profit.