The company's purpose is: - the production, commercial use, acquisition, purchase, import or export, development, exploitation, sale, distribution and management of all products and rights related to the entertainment, publishing and music production industries, literary publishing, entertainment, artistic production, sports and communication; - the organization of conferences and workshops in the field of personal development; - the acquisition, sale, financing, registration, exploitation, management, administration, trading, distribution and disposal of all copyrights, image rights, patents, licenses, trademarks and all other rights related to intellectual or commercial property of all artistic, musical, literary, dramatic or other works, regardless of the medium such as recordings, catalogs, films, videos, television, radio or internet broadcasting; - the provision of all administrative, economic, operational, organizational or other services for third parties; - the provision of all services in the field of negotiation as well as international mediation and arbitration. The company may also: - carry out all financial, commercial or industrial activities, movable or immovable, directly or indirectly related to its purpose; - participate in all companies having a direct or indirect connection with its purpose; - create branches or subsidiaries in Switzerland or abroad; - grant loans or guarantees to associates or third parties if it serves its interests.