The purpose of the company is the acquisition of exploitation rights to, as well as the production, promotion, distribution and other exploitation in any physical and intangible form of image and sound recordings, the production of related goods and the provision of related services, as well as the acquisition and exploitation of other industrial property rights and the conduct of all related business. The company may establish branches and subsidiaries in Switzerland and abroad and acquire, hold, sell or finance any type of company. The company may acquire, hold and sell real estate. The company may engage in any commercial activities that are directly or indirectly related to the purpose of the company and take any measures that appear to promote the company's purpose or are related to it.