The company aims to provide services of all kinds in the areas of marketing, communication and strategy, as well as the launch of products. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties. It may acquire, encumber, sell and manage real estate in Switzerland and abroad.