The company's purpose is to trade and distribute various articles, particularly in the field of baby and family needs. It provides information on the products offered, operates an online platform and carries out e-commerce activities. The company may establish branches and subsidiaries in Switzerland and abroad, as well as acquire, manage and sell participations in other companies. It is authorized to acquire, encumber, sell and manage real estate in Switzerland and abroad. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.