The core activity of Anovum GmbH is the implementation of market research and customer research projects, particularly in the areas of conjoint analysis, segmentation, customer satisfaction and price research. The company supports customers in developing strategies and offers by analyzing customer needs and behavior.
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Industry:Market Research Institutes
Outbound Leads by COHAGA
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Market research consulting, development of modular study concepts, project execution, data analysis with specialised tools, presentations and workshops.
Customer Satisfaction Studies
Customer satisfaction tracking studies with Customer Satisfaction Index, NPS, driver analysis, recommendations and worldwide online surveys.
Segmentation Studies
B2C and B2B segmentation studies with MaxDiff, cluster analysis, latent class methods, typing tools and international online surveys.
International Tracking Studies
International tracking studies with representative online surveys and face-to-face interviews, including hearing-aid care research across many countries.
Conjoint and Pricing Research
Conjoint analyses, simulation models, Van Westendorp, Gabor-Granger, Purchase Propensity Meter and TURF analyses for offer and price optimisation.
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