The core activity of BASIC is consulting and optimizing hotels, particularly in the areas of revenue growth, digitalization, and sales strategies. Specifically, this includes: creating strategies for revenue growth, price adjustment and optimization, sales optimization through automation of workflows and use of online channels, metasearch and Google Ads placement, operational analysis and efficiency improvement, IT first-level support, and digitalization of workflows and conversion to paperless processes. The company supports hotels in optimizing their operational processes to increase efficiency and boost revenue.