The core activity of Bilendi is to conduct market research and provide solutions for the market research industry. This includes, among other things: conducting In-Home-Use-Tests (IHUT), recruiting participants for market research studies, passive data collection, developing interactive solutions, creating profiles and specialized panels, particularly in the healthcare sector, and providing IT solutions for the market research industry. The company also offers special products and services, such as the "Bilendi Discuss" and "Bilendi Platform" platforms, which enable customers to conduct their own market research studies.