The company's purpose is to develop and market software, particularly in the areas of market analysis and research, training and artificial intelligence, as well as to provide consulting services of all kinds. The company may establish branches in Switzerland and abroad, found subsidiaries, participate in related companies, and acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights. The company may grant direct or indirect financing to its direct or indirect subsidiaries and third parties, including its direct or indirect shareholders and their (direct or indirect) subsidiaries, and provide security of any kind, including by way of pledges on or fiduciary transfers or assignments of the company's assets or guarantees, enter into joint and several liability or guarantees, or otherwise secure or guarantee the obligations of these other companies, whether for consideration or not. Furthermore, the company may operate a liquidity equalization/concentration of net liquidity (cash pooling) with the aforementioned companies or join such a system, including periodic account balancing. This may also be done without consideration, on preferential terms, without interest, excluding the company's pursuit of profit, and assuming cluster risks. In addition, the company may engage in all commercial, financial and other activities that appear to promote the company's purpose or are related to it.