Market Research Institutes
in Switzerland

ICERTIAS - International Certification Association GmbH

Zurich · Since 2011 · 21–50 empl.·4.4(7)

The core activity of ICERTIAS is to award and certify companies, products and services that demonstrate the highest quality and customer satisfaction. This is achieved through programs such as the Best Buy Award, QUDAL (QUality meDAL) and the Customers' Friend certification. The goal is to help consumers make informed purchasing decisions by highlighting companies and products of the highest quality on the market.

Polyquest AG

Bern · Since 1991 · 1–10 empl.·4.5(11)

Polyquest is a market research institute that offers a wide range of methods and services to support customers in exploring markets and gaining insights. The company's core activities include: conducting surveys and polls (online, telephone, face-to-face, paper-pencil); applying qualitative-exploratory methods (in-depth interviews, group discussions, usability tests, mystery tests); offering panel surveys and other quantitative-representative methods; analyzing and interpreting data; and advising and supporting customers in evaluating and implementing the results. Overall, Polyquest provides a broad spectrum of services to support customers in exploring markets and gaining insights.

hilber.com

Cham · Since 2007 · 1–10 empl.·5.0(7)

HILBER.com provides services in the areas of customer and employee acquisition, leadership and research. The core activity is to support companies in developing uniqueness and systematic customer enthusiasm to achieve long-term success. This also includes the areas of personnel acquisition, customer acquisition, leadership and thematic leadership. The company offers coaching, consulting and training to support companies in implementing systems and strategies that lead to sustainable success.

Nagra, Nationale Genossenschaft für die Lagerung radioaktiver Abfälle

Wettingen · Since 1991 · 51–100 empl.·3.3(11)

Nagra, Nationale Genossenschaft für die Lagerung radioaktiver Abfälle is a cooperative that plans, researches and implements geological deep repositories for radioactive waste. It conducts site selection and safety assessments, carries out experiments in rock laboratories and provides technical services in geosciences, engineering and project management.

GIM Gesellschaft für innovative Marktforschung Suisse AG

Zurich · Since 2005 · 11–20 empl.·4.1(15)

The core activity of GIM Suisse is market research. They offer innovative and customer-specific solutions for companies to gain valuable insights into their target audience. This includes the development of research approaches, the conduct of studies and the provision of recommendations for action for their clients.

Klickwerkstatt GmbH

Lucerne · Since 2014 · 1–10 empl.·5.0(4)

The core activity of Klickwerkstatt is the consulting and implementation of online marketing measures, including search engine optimization, search engine advertising, social media advertising, display advertising, video advertising, web analytics and reporting, as well as the development and implementation of digital business models.

Istituto ricerche solari Aldo e Cele Daccò (IRSOL)

Locarno · Since 1988 · 11–20 empl.·3.7(6)

The company "Istituto Ricerche Solari Aldo e Cele Daccò" (IRSOL) is a research institute specializing in the study of the sun and solar physics. The core activity of the company includes the implementation of research projects, the development and deployment of specialized instrumentation for solar observation, data analysis, and the publication of research results. The institute is also involved in the training and education of professionals in the field of solar physics and provides support to the scientific community by providing data and resources.

Fifty5Blue Switzerland AG

Gümligen · Since 2012 · 500+ empl.·3.8(5)

Kantar provides services in the areas of market research, consulting and strategy development for companies. The core activities include: market research and analysis of consumer and shopper behavior, development of brand strategies and guidelines, testing and optimization of advertising and marketing campaigns, consulting on product and service development, evaluation of media impact and effectiveness, and sustainability consulting. Kantar supports companies in developing a deeper understanding of their customers and markets to improve their business strategies and achieve growth.

WEMF AG für Werbemedienforschung

Zurich · Since 1964 · 21–50 empl.

WEMF AG für Werbemedienforschung conducts audits and media studies and provides data solutions, tools and consulting services for measuring, analysing and planning advertising and media reach.

GfK Switzerland AG

Root D4 · Since 1971 · 1–10 empl.

GfK Switzerland AG is a consumer and market research company. It provides market measurement, consumer insights, data and connectivity solutions, and related research services for different industries.

FRH - Fondation pour la Recherche en faveur des personnes Handicapées

Lausanne · Since 1979 · 21–50 empl.

The company's core activity is the promotion of research and innovation in the field of inclusion of people with disabilities in Switzerland. The company supports projects and initiatives aimed at improving the participation of people with disabilities in society, and promotes the development of technologies and solutions that increase accessibility and barrier-free access for people with disabilities.

YouGov Schweiz AG

Lucerne · Since 1981 · 11–20 empl.

YouGov Schweiz AG is a market research and data analytics company providing quantitative and qualitative research solutions for the Swiss market. Services include surveys via an online panel, mixed‑mode and CATI fieldwork, brand and campaign measurement, and data products such as YouGov Profiles, BrandIndex and audience intelligence tools.

Infosource SA

Geneva · Since 1985 · 1–10 empl.

Infosource SA is a provider of market data, market intelligence and advisory services for the print and imaging industry. The company publishes data and analysis on capture software, document management scanners, office automation and production/industrial printing, and offers reports, databases and analyst-led advisory services.

Wissler & Partner, Trade Fair Marketing

Basel · Since 1985 · 1–10 empl.

The core activity of Wissler & Partner is market research and consulting for trade fair organizers. They offer services such as market research, trade fair success monitoring, point of sale (POS) market research, and consulting to support trade fair organizers in further developing their events.

COMMAX Marketing AG

Jona · Since 1987 · 1–10 empl.

The core activity of COMMAX Marketing AG is the creation and design of websites, online shops and the implementation of online marketing measures, including search engine optimization (SEO) and the creation of newsletters and social media campaigns, particularly for small and medium-sized enterprises (SMEs), trade and associations.

MSM Research AG

Schaffhausen · Since 1988 · 1–10 empl.

MSM Research AG is a management consulting and market research company focused on the Swiss ICT market. It produces market analyses, studies, briefings and events on topics such as ICT, cloud, artificial intelligence, workplace and ICT security, and also supports companies with strategy and business planning.

Dr. Marc Rutschmann Research AG

Zurich · Since 1990 · 1–10 empl.

Dr. Marc Rutschmann Research AG conducts purchase-process research and develops communications based on those insights. The company uses a specialized interview technique to activate consumers' episodic memory, records customer journeys audiovisually, and processes the data with artificial intelligence to identify drivers and barriers to purchase, applying these findings to communications and sales automation measures.

Verein WEMF

Zurich · Since 1993 · 21–50 empl.

Verein WEMF holds 100% of the shares of WEMF AG for advertising media research and serves as the organisation's sponsoring body. It is composed of delegates from major industry associations, elects the board of directors and is supported by three commissions that advise on research and market-related projects. The association does not pursue a commercial profit purpose.

Grossopanel AG

Stans · Since 1994 · 11–20 empl.

The core activity of Grossopanel AG is market research and analysis of commodity flows in the gastronomy and wholesale market in Switzerland, particularly in the food-service sector. The company focuses on analyzing commodity flows down to the level of individual items, which are distributed through wholesalers to the gastronomy and institutional sectors.

Socar Research S.A.

Nyon · Since 1994 · 11–20 empl.

The core activity of SOCAR Research SA is the conduct and support of clinical research studies, particularly in the areas of: Clinical Data Management, Adjudication Services, Biostatistics and Statistical Programming, Medical and Scientific Publications, Consulting Services for Clinical Trials, Regulatory Support and Submission of Studies to Authorities. The company also offers a web-based platform called eSOCDAT, which is used for the conduct and management of clinical trials.

Wehrli Contrast

Adliswil · Since 1996 · 11–20 empl.

The company Kontrast is engaged in photography, particularly in portrait photography.

Avidox AG

Oensingen · Since 1996 · 1–10 empl.

The core activity of Avidox AG is the rental of coffee machines and related accessories for events, parties and long-term rentals, including delivery, collection and maintenance of the equipment.

MRC Marketing Research & Consulting AG

Zug · Since 1997 · 1–10 empl.

The core activity of mrc research & consulting ag is the conduct of market studies, the generation of client insights, the examination of the impact of communication and the accompaniment of user-centered design processes, as well as consulting on the development of innovative products, services and solutions.

Agro-Marketing Suisse (AMS)

Bern · Since 1998 · 11–20 empl.

The core activity of AMS Agro-Marketing Suisse is to promote and support Swiss agriculture and the food industry through various services such as market research, events and marketing logistics, as well as the management of the Suisse Garantie quality label, which guarantees the quality and sustainability of Swiss food products.

Actant AG

Zug · Since 1998 · 101–500 empl.

The core activity of Actant is the development and provision of trading solutions for financial institutions, particularly in the area of algorithmic trading and market-making activities on the world's largest derivatives and stock exchanges. The company offers customized and scalable software solutions to institutional clients such as banks, hedge funds, and exchange members to automate and optimize their trading activities.

GALLUP AG

Zurich · Since 1999 · 11–20 empl.

The core activity of Gallup Switzerland is the conduct of opinion and market research studies on political, social and economic topics, particularly: public opinion research on political and social issues, market research among consumers and customers as a basis for marketing decisions, internal and external stakeholder analyses for business organizations and non-profit organizations, and the conduct of election research and surveys on various topics. The company specializes in researching public opinion and market trends in Switzerland and offers its customers comprehensive analysis and consulting services.

COVALENCE SA

Carouge Ge · Since 2001 · 1–10 empl.

The core activity of Covalence SA is to provide services and solutions in the field of sustainable investments, corporate responsibility and environment, social and governance (ESG) analysis. The company offers ESG data, research and consulting, among other things, to support companies and investors in integrating sustainability aspects into their decision-making processes.

Zoom Marketing GmbH

Cham · Since 2001 · 1–10 empl.

The core activity of Zoom Marketing GmbH is the provision of marketing services, including: corporate profiling, marketing communication, marketing planning, customer loyalty, direct marketing, website creation and maintenance, logo and visual identity design, event marketing and organization, creation of brochures, flyers, fact sheets and texts, direct mailing and onboarding mailing. The company supports customers in the development and implementation of marketing campaigns and offers a wide range of services to achieve their marketing goals.

Kirchgessner Consulting GmbH

Stans · Since 2001 · 1–10 empl.

The core activity of Kirchgessner Consulting GmbH is providing consulting services in the field of Customer-Experience-Measurement, particularly in market research and quality measurement. The company supports businesses in developing strategies and concepts to understand and meet customer expectations and needs.

Institut für Sozialforschung, Analyse und Beratung ISAB, Dr. phil. Margret Bürgisser Schulthess

Lucerne · Since 2002 · 1–10 empl.

Institut für Sozialforschung, Analyse und Beratung ISAB, Dr. phil. Margret Bürgisser Schulthess provides applied social research, evaluations and knowledge transfer. The institute conducts practice-oriented studies and evaluations, produces analyses, expert reports and concepts, and primarily uses qualitative methods on topics such as gender equality, integration, education and the division of roles within families.

Service Management Partners AG

Zug · Since 2002 · 1–10 empl.

The core activity of Service Management Partners AG is strategy and IT consulting, particularly in the area of digitalization. They support customers in developing and implementing strategies, processes and systems by using mobile applications and software solutions such as ActionCheck to digitalize and optimize processes.

Experteye AG

Uster · Since 2002 · 11–20 empl.

The core activity of Experteye is the creation of solutions for the automotive industry, particularly for car manufacturers, leasing companies and fleet managers. This includes: Providing benchmark solutions for monthly payments (Rentaleye), analyzing new car discounts (Discount Tracker), conducting mystery shopping investigations, and creating consulting services for residual value, total cost of ownership (TCO), used cars and fleet strategies. The company specializes in analyzing market data and creating solutions to improve competitiveness in the automotive industry.

ITO International Tourism Organization AG

Wangen B. Dübendorf · Since 2003 · 1–10 empl.

ITO International Tourism Organization AG provides consultancy services in tourism, including strategic planning and masterplans for destination development, project development and feasibility studies. Services also include market research, marketing and CRM services, hotel classification and support for implementation and management of tourism projects.

Blue Gallery GmbH

Zurich · Since 2003 · 1–10 empl.

The core activity of Blue Gallery GmbH is the brokerage and sale of artworks, particularly through the trade of paintings and the rental of artworks to private individuals and companies. The company offers a rental option for artworks, where customers can rent paintings from CHF 50 per month, with the possibility of continuing to rent the painting after a minimum period of 6 months, exchanging it for another, or purchasing it.

Geneva Intelligence SA

Geneva · Since 2003 · 1–10 empl.

The core activity of Geneva Intelligence is to conduct business intelligence, analytical studies and strategic monitoring for companies. This includes researching, collecting and analyzing information to support companies in their decision-making processes. The company's activities include, among others: Business Intelligence: Research and analysis of information on markets, customers, competitors and other relevant factors. Analytical Studies: Conducting studies and analyses on specific topics or issues to support companies in their decision-making processes. Strategic Monitoring: Monitoring developments and trends in markets and industries to alert companies to potential opportunities and risks early on. The company supports its clients in identifying business opportunities, assessing risks and developing strategies to achieve their goals.

Forrester Switzerland GmbH

Zug · Since 2004 · 11–20 empl.

Forrester Switzerland GmbH provides research, consulting, events, and proprietary analytics tools, including offerings such as Forrester Decisions and the AI tool Izola.

Sjco Sütterlin Consulting AG

Altendorf · Since 2004 · 1–10 empl.

The core activity of Sjco Sütterlin Consulting AG is conducting surveys, analyses and consulting services for companies from various industries, particularly in the healthcare and administration sectors. The surveys are carried out in various forms, including online surveys, written surveys and qualitative interviews. The results are analyzed and presented to customers in the form of presentations, workshops and consulting services.

gfs.bern ag

Bern · Since 2004 · 21–50 empl.

The core activity of gfs.bern is the implementation of market and opinion research, particularly in the field of political communication and direct democratic decision-making. This includes surveys, data science, evaluations, analyses of votes and campaigning, campaign analyses, issue monitoring, as well as image and reputation analyses to optimize communication strategies.