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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesRoot D4GfK Switzerland AG
GfK Switzerland AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

GfK Switzerland AG is a consumer and market research company. It provides market measurement, consumer insights, data and connectivity solutions, and related research services for different industries.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered7
Market Research
Market research, consumer and shopper insights, and market monitoring for manufacturers, retailers and other industries; supports strategy, innovation, brand and pricing decisions.
Market Measurement
Market Measurement for FMCG, Retail, and Technology & Durables; includes market and sales measurement, categories, country coverage, and data on products and stores.
Consumer Behavior & Insights
Consumer Behavior & Insights on shopping behavior, consumer intelligence and buying decisions; provides data and insights for strategy and growth.
Innovation
Innovation insights for product innovation, market launch and growth opportunities; supports decisions with data on consumers and categories.
Brand & Media
Brand & Media analyses on brand strategy, brand equity and media impact; supports building brands, positioning and communications decisions.
Analytics & Activation
Analytics & Activation for data-driven activation, analysis and decision support; connects analytics with concrete actions.
AI-powered Market Research
AI-powered market research with automated reports, data analysis and AI-driven workflows on large-scale consumer data.
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4.1/5

GfK Switzerland AG

Trust & reputation

ranQ Trust Score of GfK Switzerland AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

GfK Switzerland AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
GfK Switzerland AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
GfK Switzerland AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
GfK Switzerland AG scores 55.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.10.04%
Qualifications+0.00

GfK Switzerland AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

September 12, 2023Media
GFK lädt zur Masterclass Swiss Tech & Durables
netzwoche.ch

Knowledge

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Comparisons

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Location

Park 8
6039 Root D4

At a glance

Legal form
Corporation
UID
CHE-105.741.386
Founded
1971 · 55 years
Last commercial register change
February 12, 2026
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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