Market Research Institutes in
Zurich
88 companies in Market Research Institutes based in Zurich — name and year of registration from the commercial register.
50 of 88 companies
GPTW Switzerland AG
Since 2008 · 21–50 empl.5.0(13)
The core activity of Great Place to Work is to support organizations in developing an excellent workplace culture. This includes the survey, analysis and development of workplace culture, as well as the recognition and promotion of companies that demonstrate a positive workplace culture. The company offers evidence-based methods and expert knowledge in the areas of Employer Branding, Workplace Culture, Agile Working and Leadership Development to support companies in creating an atmosphere of trust and a future-proof workplace culture.
ValueQuest GmbH
Since 2003 · 21–50 empl.4.6(11)
ValueQuest is a market research company specializing in conducting employee surveys, customer surveys and leadership feedback. The company's core activity is to support businesses in researching and improving their internal and external relationships, particularly in the areas of human resources management, customer loyalty and leadership development.
sotomo GmbH
Since 2007 · 11–20 empl.3.9(34)
sotomo GmbH conducts public-opinion research and societal analyses, offering data collection (surveys, web scraping, secondary data), statistical and machine-learning analyses, and communication and visualization of results.
Insight Institute AG
Since 2005 · 1–10 empl.4.5(15)
The core activity of Insight Institute is the implementation of qualitative research projects, in particular the overall conception, consulting, implementation and analysis of such projects. The company offers expertise in the application of Behavioral Science, behavioral economics, psychology, sociology and neuroscience to gain a deep understanding of attitudes, needs, motives, perceptions and behavioral patterns of consumers and customers.
ICERTIAS - International Certification Association GmbH
Since 2011 · 21–50 empl.4.4(7)
The core activity of ICERTIAS is to award and certify companies, products and services that demonstrate the highest quality and customer satisfaction. This is achieved through programs such as the Best Buy Award, QUDAL (QUality meDAL) and the Customers' Friend certification. The goal is to help consumers make informed purchasing decisions by highlighting companies and products of the highest quality on the market.
GIM Gesellschaft für innovative Marktforschung Suisse AG
Since 2005 · 11–20 empl.4.1(15)
The core activity of GIM Suisse is market research. They offer innovative and customer-specific solutions for companies to gain valuable insights into their target audience. This includes the development of research approaches, the conduct of studies and the provision of recommendations for action for their clients.
WEMF AG für Werbemedienforschung
Since 1964 · 21–50 empl.
WEMF AG für Werbemedienforschung conducts audits and media studies and provides data solutions, tools and consulting services for measuring, analysing and planning advertising and media reach.
Dr. Marc Rutschmann Research AG
Since 1990 · 1–10 empl.
Dr. Marc Rutschmann Research AG conducts purchase-process research and develops communications based on those insights. The company uses a specialized interview technique to activate consumers' episodic memory, records customer journeys audiovisually, and processes the data with artificial intelligence to identify drivers and barriers to purchase, applying these findings to communications and sales automation measures.
Verein WEMF
Since 1993 · 21–50 empl.
Verein WEMF holds 100% of the shares of WEMF AG for advertising media research and serves as the organisation's sponsoring body. It is composed of delegates from major industry associations, elects the board of directors and is supported by three commissions that advise on research and market-related projects. The association does not pursue a commercial profit purpose.
GALLUP AG
Since 1999 · 11–20 empl.
The core activity of Gallup Switzerland is the conduct of opinion and market research studies on political, social and economic topics, particularly: public opinion research on political and social issues, market research among consumers and customers as a basis for marketing decisions, internal and external stakeholder analyses for business organizations and non-profit organizations, and the conduct of election research and surveys on various topics. The company specializes in researching public opinion and market trends in Switzerland and offers its customers comprehensive analysis and consulting services.
Blue Gallery GmbH
Since 2003 · 1–10 empl.
The core activity of Blue Gallery GmbH is the brokerage and sale of artworks, particularly through the trade of paintings and the rental of artworks to private individuals and companies. The company offers a rental option for artworks, where customers can rent paintings from CHF 50 per month, with the possibility of continuing to rent the painting after a minimum period of 6 months, exchanging it for another, or purchasing it.
Target Group GmbH
Since 2005 · 21–50 empl.
The core activity of TARGET GROUP GmbH is the implementation of market research studies, particularly in the fields of transport, culture and tourism, as well as the development and provision of software solutions for the evaluation and quality assurance of studies. The company offers a comprehensive range of services, including the conception and implementation of studies, the development of online software tools for the evaluation and management of studies, and the provision of data in an online tool.
Yxplora AG
Since 2008 · 1–10 empl.
The company's core activity is the recruitment of test persons for market research studies. This includes contacting potential participants, verifying their suitability and organizing their participation in the studies. The company offers flexible services tailored to the individual needs of its customers and can also offer additional services such as moderating group discussions, analyzing results and creating reports if required.
ImmoQ GmbH
Since 2009 · 1–10 empl.
The core activity of ImmoQ GmbH is the conduct of resident surveys and the evaluation of residential properties from the residents' perspective. The company offers consulting services on housing-related issues and develops individual solutions to measure customer satisfaction. ImmoQ GmbH specializes in analyzing the characteristics, housing wishes and housing satisfaction of tenants in order to develop sustainable solutions for the development of properties.
CapSys Group GmbH
Since 2012 · 11–20 empl.
CapSys Group GmbH is a management consultancy that advises companies on growth and provides services including business strategy and planning, marketing/medical and market access, business transformation, and capabilities development.
White Pearl AG
Since 2012 · 1–10 empl.
CREIOS AG provides strategic management services focused on market analysis, strategy advice, M&A support and leadership services. Offerings include market segmentation, competitor and customer analysis, company valuation and commercial due diligence, management audits, executive assessment, coaching and interim management.
Grünenfelder Zumbach GmbH
Since 2015 · 1–10 empl.
The core activity of Grünenfelder Zumbach GmbH is the conduct of social research and consulting, particularly in the areas of: data collection and analysis, evaluation and opinion research, data science and machine learning, and the dissemination of social science research and modern data science methods. The company provides consulting and research services to clients, focusing on practical application and scientifically sound methods.
Looking Inside GmbH
Since 2015 · 1–10 empl.
Looking Inside GmbH provides therapeutic coaching, systemic constellations and training, employing hypnosystemic methods, trauma therapies (Somatic Experiencing, EMDR) and body‑based approaches. Services include individual coaching, constellation days, workshops on nervous‑system regulation and continuing education for professionals.
Redesigning Financial Services AG
Since 2016 · 1–10 empl.
Redesigning Financial Services AG is an interdisciplinary think tank that seeks to accelerate the structural transformation of the financial services industry in the interest of the end client. It provides research, education, media production (podcasts, videos, reports) and organises events and conferences aimed at financial services professionals.
Innofact (Schweiz) AG
Since 2016 · 1–10 empl.
Innofact (Schweiz) AG is a full-service market research institute offering tailored quantitative and qualitative studies, including online, mobile and face-to-face surveys, omnibus studies and access to online panels. Its services include ad-hoc and tracking studies and research on topics such as customers, brands, products, pricing and communication across multiple industries.
UiPath Switzerland GmbH
Since 2019 · 11–20 empl.
The company UiPath develops and offers software solutions for the automation of business processes, particularly through the use of Artificial Intelligence (AI) and Robotic Process Automation (RPA). The company's core activity involves the development of tools and platforms that enable companies to analyze, optimize, and automate their processes in order to increase efficiency and productivity. This also includes solutions for the automation of tasks, document processing, and process orchestration.
Metrika AG
Since 2019 · 1–10 empl.
Metrika AG provides tax, accounting and corporate advisory services as well as compliance, ICT and data-protection, private client advisory and relocation services. The firm handles corporate administration including bookkeeping and tax declarations and serves both individuals and legal entities.
Institut für limbische Kommunikation und Strategie GmbH
Since 2020 · 1–10 empl.
The company IFLK (Institute for Limbic Communication and Strategy) provides market research services that focus on integrating neuroscientific insights and tools to understand and analyze the unconscious decision-making processes of consumers. The company's core activity includes conducting market research projects, developing strategies, and advising clients to improve their market success.
Lamprecht und Stamm, Sozialforschung und Beratung AG
Since 1993 · 1–10 empl.
Bilendi Schweiz AG
Since 2020 · 11–20 empl.
The core activity of Bilendi is to conduct market research and provide solutions for the market research industry. This includes, among other things: conducting In-Home-Use-Tests (IHUT), recruiting participants for market research studies, passive data collection, developing interactive solutions, creating profiles and specialized panels, particularly in the healthcare sector, and providing IT solutions for the market research industry. The company also offers special products and services, such as the "Bilendi Discuss" and "Bilendi Platform" platforms, which enable customers to conduct their own market research studies.
Slator AG
Since 2015 · 21–50 empl.5.0(1)
The core activity of Slator is providing research and market data for the language industry, particularly in the areas of translation, localization, interpreting, and language artificial intelligence (AI). This also includes advisory services for mergers and acquisitions (M&A) as well as independent analysis.
C Square AG
Since 2020 · 1–10 empl.
The core activity of C Square AG is the conduct of market research and the development of software solutions for data collection and data analysis. Specifically, this includes the areas of: customer surveys and customer feedback systems, data analysis and reporting, online elections and surveys, software development for individual solutions in the field of data collection and reporting/dashboards, and consulting services for the implementation of market research results. The company thus offers a combination of market research, data analysis and software development to create added value for customers and improve their business processes.
sofap - Soziologie für Architektur und Planung KLG
Since 2021 · 21–50 empl.
The core activity of sofa*p is sociological consulting and support for planning projects in the fields of architecture, urban planning and spatial design. The company brings theoretical and methodological competencies to support cooperative work, analyze social dynamics and understand the societal context of planning projects. It offers services such as sociological emergency assistance, support for cooperation in planning teams and help in sharpening orders and procedures.
Connect4B AG
Since 2022 · 1–10 empl.
Connect4B AG is a marketing and economic research institute that operates a closed business social network for HNWI and UHNWI business owners. Services include recurring B2B/B2C surveys, bank and business monitoring with dashboards and automated reports, identification and scoring models to locate and engage business leaders, and support for secure peer-to-peer transactions using KYC, blockchain and smart contract technologies.
meCon Measure & Consult GmbH
Since 1998 · 1–10 empl.2.0(1)
Mecon is primarily engaged in conducting surveys and analyses for various industries, particularly in the healthcare sector. The core activities include: employee surveys, patient surveys (inpatient and outpatient), surveys of referring and attending physicians, surveys of emergency services, surveys of Spitex and nursing homes, individual measurements, cause-and-effect analyses, analysis meetings, and communication of results. The company supports its customers in researching customer needs, improving processes, and developing strategies.
Marketagent.com Schweiz AG
Since 2009 · 1–10 empl.2.8(5)
The core activity of Marketagent is the implementation of online market and opinion research. The company offers quantitative and qualitative research services, including the implementation of studies, surveys and analyses, to support customers in Switzerland and other countries.
SAM Sensory and Marketing International Switzerland AG
Since 2020 · 101–500 empl.4.0(1)
SAM Research is a company that specializes in market research and product development, particularly in the food and beverage industry. The core activity includes conducting sensory and consumer studies, product tests, market research, and innovation management. The company operates its own modern facilities in various countries, where it conducts consumer studies and product tests. The results of these studies are used to support companies in the development of new products and services.
Boomerang Ideas AG
Since 2019 · 1–10 empl.5.0(2)
The core activity of Boomerang Ideas is the conduct of online market research and opinion research using social media. The company offers a platform that enables the rapid, cost-effective and precise collection of market data by leveraging social media as a survey platform. The platform uses artificial intelligence (AI) to recruit participants for online surveys and deliver representative results.
ImmoCompass AG
Since 2010 · 1–10 empl.3.0(1)
The core activity of ImmoCompass is the research and analysis of the real estate market, particularly the retail sector, as well as the development of software solutions and services for the real estate industry. The company offers, among other things, the Retail Atlas, a tool for analyzing the retail market, as well as benchmarking and market monitoring services. Additionally, ImmoCompass organizes the Swiss Real Estate Research Congress, a platform for discussing trends and developments in the real estate market.
COREspective GmbH
Since 2025 · 1–10 empl.
COREspective GmbH offers advisory and support services; the website highlights sections such as “What we offer”, “How we work” and “What we know about”. More specific details about its services are not visible on the accessible page.
Zaissenberger & Partner Marktanalytik GmbH
Since 2014 · 1–10 empl.
Zaissenberger & Partner Marktanalytik GmbH provides market research and data analysis services that combine qualitative and quantitative methods to reveal underlying psychological drivers. Offerings include focus groups, in-depth interviews, creative workshops, desk research, mystery research, representative surveys and data management.
MZW Research Service Magdalena Zabicka-Wlodarczyk
Since 2021 · 1–10 empl.
The core activity of MZW Research Service is the provision of market-related research and analysis services for companies, particularly in the areas of market analysis, competitor monitoring, market entry strategies, customer research, market potential analysis, and strategic planning. In addition, the company offers consulting services in the field of Big Data and Advanced Analytics, including the assessment of companies' maturity in handling Big Data and the development of data-driven organizational cultures.
CTP Swiss GmbH
Since 2023 · 1–10 empl.
Close to production CTP Swiss GmbH is a trading company that sources raw materials and finished goods and provides value-added services such as logistics, warehousing and financing. The company offers bespoke procurement solutions and supports clients in developing trading strategies.
Newance Labs AG
1–10 empl.
Newance Labs AG develops hey.wine, a wine-intelligence platform for the wine trade. The company automatically enriches product catalogs with structured wine data, recommendations, multilingual product content, and demand signals, and operates Nomi as a chat-based channel for wine advice and purchase inquiries.
mafo concept GmbH
Since 2008 · 1–10 empl.
Statistica AG
Since 1975 · 1–10 empl.
Ocirec Ltd
Since 1982 · 1–10 empl.
Comptoir Erb
Since 1982 · 1–10 empl.
Gallup International Association
Since 1982 · 1–10 empl.
Elisabeth Buscher
Since 1989 · 1–10 empl.
Videxim Handels GmbH
Since 1994 · 1–10 empl.
Corporate Consulting GmbH
Since 1998 · 1–10 empl.
Integrale Ökonomie GmbH
Since 2000 · 1–10 empl.
le chic enterprises GmbH
Since 2001 · 1–10 empl.
Cue Sozialforschung Dr. Stefan Sacchi
Since 2001 · 1–10 empl.
Market Research Institutes in Zurich
Market Research Institutes in the region
Point size by number of companies per place.
Source: commercial register (Zefix) · as of October 10, 2026
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