The company's purpose is to provide services, in particular management and commercial consulting, market research, and analysis of the financial, organizational, and management aspects of companies, support in marketing, advertising, and public relations, as well as sales promotion activities, coordination and development of products or their marketing. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.