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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,110 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichVerein WEMF
Verein WEMF Logo
Verified· 3 sources

Verein WEMF

Summary

About the company

Verein WEMF holds 100% of the shares of WEMF AG for advertising media research and serves as the organisation's sponsoring body. It is composed of delegates from major industry associations, elects the board of directors and is supported by three commissions that advise on research and market-related projects. The association does not pursue a commercial profit purpose.

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Offering

Products & services

Industry:Market Research Institutes
✓ Offered12
WEMF / KS-circulation certification
Official circulation figures for the Swiss press, print and online; certification for newspapers and magazines, including paid content and comparability based on uniform criteria.
MACH Basic
Swiss readership study with empirically determined, neutral and comparable media data for the media market, advertising market and publishers.
MACH Strategy
National cross-media study with empirically determined media data for planning and comparing media usage.
MACH Total Audience
Cross-media currency study with comparable data for reach and usage across different media types.
MACH Consumer
Consumer media study with data on media usage and consumer behaviour for market and target group analyses.
MACH Values
Psychographic study with data on values, attitudes and usage behaviour for target group and market analyses.
MACH Cinema
Cinema planning data for media and advertising planning in the cinema market.
MA Net
Baseline study on internet usage with comparable usage data for media and advertising planning.
IGEM-Digimonitor
Usage monitor for electronic media and devices with data for digital media and advertising markets.
WEMF distribution statistics
Geographic distribution data of the press for analyzing distribution and reach of press titles.
Advertising statistics
Statistics on advertising investments in Switzerland for market monitoring and analysis.
Advertising insert statistics
Statistics on the development of advertising volume for the analysis of the classified advertising market.
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Press

Media

June 12, 2020Media
Beat Krebs von OMD nimmt Einsitz in WEMF-Verwaltungsrat
markt-kom.com

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Location

Bachmattstrasse 53
8048 Zurich
Opening hours
Mon
08:30 - 12:00, 13:30 - 17:30
Tue
08:30 - 12:00, 13:30 - 17:30
Wed
08:30 - 12:00, 13:30 - 17:30
Thu
08:30 - 12:00, 13:30 - 17:30
Fri
08:30 - 12:00, 13:30 - 17:30
Sat
Closed
Sun
Closed

At a glance

Legal form
Association
UID
CHE-103.682.850
Founded
1993 · 33 years
Last commercial register change
October 13, 2025
Employees
21 to 50

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