Verein WEMF holds 100% of the shares of WEMF AG for advertising media research and serves as the organisation's sponsoring body. It is composed of delegates from major industry associations, elects the board of directors and is supported by three commissions that advise on research and market-related projects. The association does not pursue a commercial profit purpose.
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Industry:Market Research Institutes
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WEMF / KS-circulation certification
Official circulation figures for the Swiss press, print and online; certification for newspapers and magazines, including paid content and comparability based on uniform criteria.
MACH Basic
Swiss readership study with empirically determined, neutral and comparable media data for the media market, advertising market and publishers.
MACH Strategy
National cross-media study with empirically determined media data for planning and comparing media usage.
MACH Total Audience
Cross-media currency study with comparable data for reach and usage across different media types.
MACH Consumer
Consumer media study with data on media usage and consumer behaviour for market and target group analyses.
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