The purpose of the cooperative is governed by the provisions of OR 828 ff. and includes promoting the economic and social interests of its members through joint self-help, as well as those of consumers. Coop takes the necessary measures to ensure its competitiveness and, thereby, its long-term existence in accordance with market-oriented, ecological, and ethical principles. Through its subsidiary and affiliated companies, Coop operates retail trade as its core business, as well as other activities including preceding stages and necessary services (the 'Coop Group'). Through its subsidiary and affiliated companies, Coop may engage in additional business areas. Coop may participate in, acquire, establish, and finance other companies and organizations in Switzerland and abroad. Coop may acquire, utilize, and exploit licenses, patents, and other intangible assets. Furthermore, it may perform any actions that are suitable for promoting the company's purpose in any way. Coop may also engage in non-profit activities.