The company's purpose is to operate hotels and restaurants, to broker and trade such businesses, to provide consulting and other services to the hotel and restaurant industry, as well as to trade in goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.