The company aims to promote, organize, and market activities, services, and products in the field of equestrian sports and leisure, as well as related industries. It can, in particular, operate communities and networks, develop and market social media channels and digital brands (such as Midis Mind), found and support sports teams, organize events, manage catering and accommodation businesses, as well as sell goods, media content, and digital products. The company can also offer paid memberships, subscription models, and voluntary support contributions. The company can establish branches and subsidiaries both domestically and abroad, invest in other companies, and conduct all business activities that are suitable to promote the company's purpose or are directly or indirectly related to it.