The company aims to acquire, develop, hold, manage, and dispose of industrial property rights (namely trademarks and designs), copyrights, patents, and know-how both domestically and internationally, grant and obtain licenses and usage rights to intellectual property rights, and provide services in the areas of marketing, advertising, and exploitation of intellectual property rights. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the company's purpose or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate of all kinds.