The company's purpose is the sale, manufacture and distribution of merchandising products, in particular in the fields of automotive and motorsport. Furthermore, the company aims to operate an online platform and sell in the aforementioned area. In addition, the company aims to organize trade fairs, events and events. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.