The activity of market research and specific consulting in the strategic, directional, organizational, commercial, marketing and similar fields. The provision of services in general for the benefit of other companies of the same group. The design, creation, realization and management of internet sites and digital applications for fixed and mobile devices. The research, development, registration, patenting and economic exploitation in general of trademarks, logos, patents, technologies and similar. The production and trade of clothing items, including accessories in general, footwear, eyewear and perfumery products, technical accessories and/or objects of any kind assimilable to the previous ones, in particular for cycling, fitness and leisure activities. All the aforementioned activities may be carried out directly or on behalf of third parties, and may be entrusted to third parties or carried out through electronic platforms or innovative technologies. The company may acquire participations in other companies and carry out commercial, industrial, financial or other operations deemed useful and may provide consulting services in all the aforementioned fields. The company may acquire, hold, lease and sell real estate in Switzerland and abroad; for real estate in Switzerland only in accordance with Swiss law.