The company's purpose is to provide consulting and services, in particular in the areas of media, personal development, tourism and finance. It develops concepts and provides all services necessary for their realization. The company also trades in champagne, wine and other luxury goods, as well as goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.