The core activity of Selective Hotels is the provision of management and consulting services for hotels and residences. This includes both the assumption of operational management of hotels and the consulting of hotel owners and operators in all phases of hotel operations, from planning and development to ongoing operational management. The services include, among others, the areas of finance, marketing, sales, public relations, day-to-day business, quality management, maintenance, accounting, administration, as well as cost control, insurance, and personnel management.