The company's purpose is to provide consulting services to elite athletes, support in choosing a school and searching for scholarships, and support in carrying out administrative tasks. Furthermore, the company may engage in any kind of advertising, promotion and communication activities in the field of marketing, online communication, social media management on behalf of third parties, the creation of exhibition materials and the organization of events. Additionally, it may also conduct market research. The company may carry out any other activity directly or indirectly related to the company's purpose, as well as open branches and acquire participations and real estate, both in Switzerland and abroad.