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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - Textiles & ClothingZurichThe New New GmbH
The New New GmbH Logo
Verified· 4 sourcesTrust Score
Summary

About the company

The company 'The New New' is a second-hand fashion store with two locations in Zurich, specializing in the purchase and sale of used, yet stylish and contemporary clothing. The company's core activity involves buying clothing items from private individuals for cash or store credit and selling these items in its own stores. The company focuses on casual everyday clothing and prefers brands and styles considered to be fashion-conscious and stylish.

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Products & services

Industry:Retail - Textiles & Clothing
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4.0/5

The New New GmbH

2
Secondhand fashion purchase
Clothes, shoes and accessories are purchased on site; paid out in cash or as store credit, with the selection curated for resale suitability.
Secondhand fashion sales
Curated selection of secondhand clothing, shoes and accessories for urban, fashion-conscious everyday wear; available online and in person in Zurich and Bern.
Trust & reputation

ranQ Trust Score of The New New GmbH: 4.0 out of 5.0

Trust Score4.0/ 5.0

High

x

Data basis 100% · As of October 2026

The New New GmbH scores 62.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.41.324%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
The New New GmbH scores 80.9 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.95.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
The New New GmbH scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
The New New GmbH scores 48.6 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
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CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.77.14%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.20.04%
Qualifications+0.00

The New New GmbH reaches a ranQ Trust Score of 4.0 out of 5.0 — rated «High». The rating draws, among other things, on 3.8 out of 5 stars from 179 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.8
of 5

Aggregated from 179 reviews across all connected sources

Sources
GGoogle3.8179
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

March 25, 2026Media
Ladensterben in Zürich: The New New setzte neue Secondhandmassstäbe – jetzt muss der Laden schliessen
tagesanzeiger.ch

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Comparisons

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Location

Josefstrasse 84
8005 Zurich
Opening hours
Mon
11:00 - 19:00
Tue
11:00 - 19:00
Wed
11:00 - 19:00
Thu
11:00 - 19:00
Fri
11:00 - 19:00
Sat
11:00 - 17:00
Sun
Closed

At a glance

Legal form
Limited Liability Company
UID
CHE-319.742.312
Founded
2013 · 13 years
Last commercial register change
November 4, 2022
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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