The core activity of Vendbridge AG is to support companies in implementing growth and innovation projects by translating business objectives into user perspectives, uncovering actionable customer insights, and focusing growth initiatives on unresolved customer problems. This is achieved through the Customer-Focused Innovation Method, which is based on the Jobs-to-be-done theory.
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Industry:Management Consulting
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Customer-focused innovation and growth consulting with a Jobs-to-be-done framework, Framing, Discover, Spin and Develop; measure, prioritize and translate customer needs into actionable growth initiatives.
Customer Foundation
Strategic alignment around unmet customer needs and market opportunities; measured customer pain points, differentiating value strategies, and greater confidence and clarity in decision-making.
Strategic Marketing
Development of compelling messages and value propositions with relevant pains, storytelling and USPs to reach customers emotionally and rationally.
Product Development
Prioritization of roadmaps and feature ideas based on relevant customer issues; product-market fit, focused roadmaps and unbiased data for development decisions.
Value Selling
Sales consulting focused on customer problems to improve lead generation, deal closing speed and revenue, and to reduce price discussions.
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